Marketing Research 2012 a continuat cu panelul intitulat "Shopper Research" in cadrul caruia mai multi specialisti de research, marketing si shopper marketing au adus in discutie tendintele din acest domeniu. Despre intrumente care monitorizeaza comportamentul de consum, factori care influenteaza decizia de achizitie online sau folosirea noilor tehnologii in shopper research ne-au vorbit: Fabio Martins (Global Shopper & Retail Shopper Director, Ipsos Global), Gabriela Luca (Cercetator, GfK Romania), Malina Titirez (Client Service Director, Exact Cercetare si Consultanta), Dragos Cirneci (Senior Consultant,Synergon Consulting), Daniel Enescu (Managing Partner, Daedalus Millward Brown) si Tudor Galos (Consumer Marketing Manager, Microsoft Romania).
[Marketing Research 2012] Shopper Research
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